||[Aug. 19th, 2010|09:26 pm]
I just heard a Fresh Air interview with a Wall Street Journal reporter on online tracking of your activities. It's far more extensive than I'd thought, and only getting more so. I'd never heard of beacons...I guess I'll need to do some research (that will be tracked, yay internet!). What worries me the most is the stuff they talked about at the end. First, the fact that sites like google are already tailoring searches based on who they think you are or what you may be interested in. Second, the possibility that companies could buy info on you not to advertise but to figure out other things (and act on what they think they know). Also, the fact that the profile they build up of you may be totally incorrect is worrisome, especially in the context of the two concerns I mentioned earlier.